• ASBTCI
  • Mandela Market Days Holiday Festivals
  • Sponsorship Program
  • Herndon's Choice PreAppreniceship Barber Mentor Project
  • Apprenticeship, Hair Care CE and other
  THE ATLANTA SMALL BUSINESS TRAINING CONSORTIUM, INC.
  • ASBTCI
  • Mandela Market Days Holiday Festivals
  • Sponsorship Program
  • Herndon's Choice PreAppreniceship Barber Mentor Project
  • Apprenticeship, Hair Care CE and other


​ 
 

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Brand Awareness

                       How Do You Get Your Targeted Audience                                      To Recognize Your Unique Mark Or Brand?

Your unique mark or brand is associated with your unique product or service and if you want to sustain your business, your activities should be aimed towards getting your targeted audience to quickly and distinctly recognize your mark and the products connected with it.  Your targeted audience is the group of people you need to attract to solve the problem you identified that put you into business in the first place, which you want to solve.  Branding  awareness should raise the consciousness of the attracted audience to a problem you may have in common and together develop ways to solve it.  

In particular, in creating solutions, your business can build engagement in specific activities, generate relationships, uncover a set of points that can be deep within the problem and identify those that have similarities.  Also, commitment can encourage connecting with appropriate experience advisors, understanding the nature of specific similarities, developing a stance of varieties within the economy, your incentive to exist, consideration for lead generation and a specialized segment of the market for a particular kind of product or service.

Your company name and logo is in the beginning of the process of brand awareness. The activities you intentionally engage in are also brought together to bring your idea from paper to reality, so the problem you identify to solve for the people you attract, can begin to be recognized from the solutions you bring forth. 

Consequently, The Atlanta Small Business Training Consortium, Inc.(ASBTCI), a nonprofit 501 ( c) (3) organization supports small business owners, whose gross receipts are $35,000 or less, and companies having fewer than five employees with management strategies by way of training, special events and sports is hosting The Mandela Market Days Holiday Festival to help in the action of brand awareness for the businesses we attract. Our tax exempt purpose is charitable and educational.  Bring your business cards, flyers, products and your passion for your business to the festival with a consistent and constructive attitude for growth.  This is our type of "Guerilla Marketing."

History of Outdoor Markets In America
According to the Outdoor Industry Association, in America, “1887 marked a point at which the “outdoors” in the U.S. became linked to preservation, recreation and goods that could be turned into money. (https://outdoorindustry.org/article/complete-history-outdoor-industry-abridged/).”  In 2018, the outdoor industry was responsible for 2% of gross domestic products (GDP) and yearly shopper payments of $887 billion dollars and 7.6 million jobs.   
Nonetheless in the past, outdoor markets were “centers of commerce.”  Some gathering places were in rural America where a farmer could sell their main harvest, create other products from the main harvest to sell such as jellies from apples, and could buy other products that were not made at home.  Another stream of trading was in the sale of grain, which was used to pay rent for those individuals, who rented their places to live.  One other trading stream was in merchant to merchant transactions, which resulted from worldwide exchange.   In early times, Phoenicians and Arabs were the merchant travelers (https://www.britannica.com/topic/market/The-historical-development-of-markets.)

As a native of Chicago Il, I became familiar with the Maxwell Street Market, an outdoor market that met the needs of community residents and was fun to attend. (https://en.wikipedia.org/wiki/Maxwell_Street.)
       
The Original Maxwell Street Market was an impromptu ghetto market established in the late 19th century by newly arrived
       Jewish residents from Eastern Europe. A Sunday-only affair, it was a precursor to the flea market scene in Chicago. The
      market was officially recognized by the city in 1912. By the time of its demise (1994) it occupied approximately nine square
      blocks which was centered at Maxwell and Halsted Streets and stretched from Roosevelt Road to 16th Street. Although
      there were many fine stationary department stores located in the area, the most notable feature was its open-air
      market. There one could buy almost anything, new or secondhand, legal and illegal, even though the old Chicago Police
    Academy
 on O'Brien Street was adjacent to it.[4]

   
     Beginning in the 1880s, Eastern European Jews became the dominant ethnic group in the neighborhood, which remained
     predominantly 
Jewish until the 1920s. This was the heyday of the open-air pushcart market the neighborhood is famous
     for. 
After 1920, most of the residents were African Americans who came North in the Great Migration (African
   American)
, although most businesses continued to be Jewish-owned. In the 1980s and 1990s, the neighborhood and
    market became predominantly Mexican-American. Most of the older Jewish merchant families had by then moved to the
    suburbs.  
During the period when it was predominantly African American, and especially in the decades after World War
   II
, the area became famous for its street musicians, mostly playing the blues, but also gospel and other styles.

Finally, outdoor markets maintain culture, are a place for the pastime to the present and are good for business.  GDP average is an evaluation on the additional importance formed when goods and services are produced locally.  The evaluation helps to show the income earned from the local creation of products and services and the money spent on the outcome, which does not include imported products.  GDP shows money-making goings-on.  Outdoor markets are gathering places for local trading.  They are the necessity for neighborhood business. The Maxwell Street Market Place was an example of a good local market and can be used as a model for today’s business, while we manage COVID19 in business activity (https://data.oecd.org/gdp/gross-domestic-product-gdp.htm.)


Definition of Gross Domestic Product. (2020).  https://data.oecd.org/gdp/gross-domestic-product-gdp.htm.
Maxwell Street.  (Wikipedia).
Robinson, J.V. The Historical Development of Markets (https://www.britannica.com/topic/market/The-historical-development-of-markets.)
Ross, T. (2018). The Complete History of The Outdoor Industry (Abridged). Outdoor Industry Association. Outdoor Foundation. https://outdoorindustry.org/article/complete-history-outdoor-industry-abridged/



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galleries.apps.chicagotribune.comRemembering Maxwell Street
In the shadow of the Loop's skyscrapers, there once was an open-air bazaar with sights, sounds and smells that seemed magically transported across time and space from some Old World village. The Maxwell Street market -- its principal thoroughfare was just south of Roosevelt Road on either side of Halsted Street -- was the ancestor of today's suburban flea markets. "There is the sharp odor of garlic, sizzling redhots, spoiling fruit, aging cheese, and the strong suspect smell of pickled fish," the Trib's Lloyd Wendt wrote. "Everything blends like the dazzling excitement of a merry-go-round (https://www.pinterest.com/pin/366902700869465700/​)."
​Here is a list of vendors that have worked with the market.  We hope you will support these businesses, frequently.  Send them an email and find out where they are.  More vendors will be added soon.
​1. Sharket Sumareh ssumareh@capitalvacations.com
2. Kenya Shay info@dearlybelovit.com
3. Tabitha Obienu abidecandleco@gmail.com
3. Manijah Welcome  manijahw@aol.com
4. Neshanta Evans  Yukniqueballoondecor@yahoo.com
5. Valeria Railey vdrailey54@gmail.com
6. Camal Rashada carashada@yahoo.com
7. Rejoice Dabalah dablahre@hotmail.com
8. Pamela Cathey Pamelacathey@aim.com
9. Michelle Nard Nardmic@yahoo.com
10. Tyrone Baxter tyronebaxter27@yahoo.com
11. Tiffany Bonner eadynhouse@gmail.com
12. Nykea Williams jontesuniqueboutique@yahoo.com
13. Belinda McNeal mcnealbelinda@yahoo.com
14. Kimberly Branch beadedbliss@att.net
15. Assaf Gleizner  isreallyhummus@gmail.com
16. Norsha Harwell  contact@pureneedshop.com
17. Tiffanny Robinson  lapechebooks@gmail.com
18. Beth Mbuythe  bmarym@yahoo.com
19. Ethan Williams  ethanwilliamsladiga@gmail.com
20, Monique Tyler  powersource54@gmail.com
21. Bre Perry  bremorningstar@ymail.com
22. Ahsan Sheiikh  ahsan.sheikh21@gmail.com
23. Nikie Fox  nfox@amanaacademy.org
24. Bryanna Delegado  bryannadelgado7@gmail.com
25. Alicia Kot  alicia@straycatstrutatl.com
26. Denise Moten denisewmoten@gmail.com
27. Charmara Alexander  chamarra93@gmail.com
28. Sherriva Mooren  umenclature.tea.candles@gmail.com
29. Allryia McBride  allysboutique.creations@gmail.com
30. Aya Nelson  afairygoodlife@gmail.com
31. Kerry Winchell  gotthebestlife@gmail.com
32. Lashaundra Reese  Sandis1scrubs@gmail.com
33. Jaynine Taylor  Cakesrus1@hotmail.com
34. Tamara Spencer  customerservice@pookaluv.com
35. Jazmyn Akins  GldnChldBeauty@gmail.com
36. Akeem Reid  support@seamosseveryting.com
37. Jalisa Brown  craftydesignsbyjalisa@gmail.com
38. Aryn Carter  arynslemonytreats@gmail.com
39. Charlene Ford  melanatedvegan20@gmail.com
40. Abdull Ahler  arabianimports@yahoo.com
41. Ali Fall  ibfall2008@gmail.com
42. Lateef Pyles  thedoktersofficebarbershop2@gmail.co

43. Byron Amos  amos4atlanta@byronamos.comoo.com
44. Trenace C. Pyles TC Pyles Consulting and Financial Services 

45.  Makeda Johnson  Makeda.Johnson@gmail.com
46. Abdul Ahler arabianimports@yahoo.com

47. Ali Fall ibfall2008@gmail.com
48.  Essence Moon  officialessencemoon@gmail.com
49.  Massa Cherif  tirabuena20@gmail.com
50.  Nathan Montgomery  
sandgbbq@gmail.com
51. Lizbeth Perez  carmenpcox@yahoo.com​
52. Marquisha Baker  msefas27@gmail.com
53.  Delano Hill  dalanohill@purposepatch.com
54.  Latasha Foster  lvfoster01@gmail.com
55.  Aryanna Booker  bookeraryana6@gmail.com
​56.  Rosario Hernandez  westsidegrowersatl@gmail.com
Managing Consumer Challenges With Innovative Technology
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Our Partnerships.
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Privacy Policy:  ASBTCI is not in the business of selling customer information to anyone or any company.  We use your email information to send you promotional material, such as product discounts, event dates or newsletters we publish.
​Nelson Mandela pledged to liberate all his people from the continuing bondage of poverty, deprivation, suffering, gender and other discrimination.
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We are looking for vendors to sell these items at the festival.  So, don't be shy!
- Antiques - Appliances (Home & Commercial) - Baked Goods - Bakeware/ Cookware/ Glassware - Bedding/ Sheet sets - Car Decals/ Bumper Stickers - Clothes (New & Used) - Clubwear - Collectables - Computers (Desktops & Laptops) - Crystals, Jems, Rocks - Dollar Store Items - Electronics & Accessories - HPP/ Farmers Market - Flags  - Fun Foods -  Furniture (New, Handmade & Shabby Chic) - Games (Board & Video) - Glassware (Crystal) - Grocery Items - Hardware - Handmade Art & Crafts - Heavily Discounted Store Returns - Home Decor - Household Goods (New & Used) - Lemonade Stand - Licensed Pet Vendors - Locksmith - Mattresses (New & Gently Used) - Mexican Food Truck - Military - Movies (Blu-Ray, DVD and VHS) - Music - Plants & Potting Soil - Sporting Goods - G & A Tire Shop  - Tools & Tool Handles (New & Used) - Toys (Collectable, New & Used) - Jewelry - AND MUCH MORE!

 Sports
​Our mentorship program is providing skills development Guidance on Self-Identity and activities in  entrepreneurship Experiences
Looking for businesses to sponsor children in the Youth programs, Hoopz U Mentorship and Herndon's Choice Pre-Apprenticeship Barber Mentor Project and West Atlanta Sports Teams.

Do you need to advertise your business?
Ask us about our low cost advertising opportunities.
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Systematically Establishing Facts ​to Gain
a Concise Conclusion!
 

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Hoopz U Mentorship


​Each one of the tabs on our menu, are programs our nonprofit volunteers have worked on, over the years. 

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African culture understands the tree of life and acknowledges the Baobob tree, as such.  Perhaps, as Black Americans we can acknowledge any tree we use for the holidays, as our tree of life and our spirit for life and families.  It is time to change the narrative.
​ 
https://www.culturalsurvival.org/publications/cultural-survival-quarterly/tree-life

Toy pictures were from our annual Toys For Tots Drive from 2019.  2020 was postponed due to COVID19.  2021 and 2022 happened.  Let's see what will be for 2023.

Toys for Tots 2019.
We had our 2021 Toys for Tots give away but I had to have it at my house.  It worked very well. 
Until 2022!
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The December 21, 2019, ASBTCI Holiday toy giveaway happened today and it was awesome.  We registered 238 families and 584 children.  Of the families, 53 came and 178 children received toys.  We had donations for two families to get clothes, shoes and food.  Thank you families for letting us help with your toy needs.  Here are some pictures from today's gatherings. Happy Holidays everyone!
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Holiday Tree Give A Way December 14, 2019 to Ms. Brittney Reynolds, who just moved into her apartment and her brother Kenneth Reynolds.  Brittney has 3 children.  Donation by Mr. Matthew Horney of G&S Trees, Inc. at the Georgia State Farmers Market,phone number is 828-387-1501.
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  • ASBTCI
  • Mandela Market Days Holiday Festivals
  • Sponsorship Program
  • Herndon's Choice PreAppreniceship Barber Mentor Project
  • Apprenticeship, Hair Care CE and other