Brand Awareness
How Do You Get Your Targeted Audience To Recognize Your Unique Mark Or Brand?
Your unique mark or brand is associated with your unique product or service and if you want to sustain your business, your activities should be aimed towards getting your targeted audience to quickly and distinctly recognize your mark and the products connected with it. Your targeted audience is the group of people you need to attract to solve the problem you identified that put you into business in the first place, which you want to solve. Branding awareness should raise the consciousness of the attracted audience to a problem you may have in common and together develop ways to solve it.
In particular, in creating solutions, your business can build engagement in specific activities, generate relationships, uncover a set of points that can be deep within the problem and identify those that have similarities. Also, commitment can encourage connecting with appropriate experience advisors, understanding the nature of specific similarities, developing a stance of varieties within the economy, your incentive to exist, consideration for lead generation and a specialized segment of the market for a particular kind of product or service.
Your company name and logo is in the beginning of the process of brand awareness. The activities you intentionally engage in are also brought together to bring your idea from paper to reality, so the problem you identify to solve for the people you attract, can begin to be recognized from the solutions you bring forth.
Consequently, The Atlanta Small Business Training Consortium, Inc.(ASBTCI), a nonprofit 501 ( c) (3) organization supports small business owners, whose gross receipts are $35,000 or less, and companies having fewer than five employees with management strategies by way of training, special events and sports is hosting The Mandela Market Days Holiday Festival to help in the action of brand awareness for the businesses we attract. Our tax exempt purpose is charitable and educational. Bring your business cards, flyers, products and your passion for your business to the festival with a consistent and constructive attitude for growth. This is our type of "Guerilla Marketing."
In particular, in creating solutions, your business can build engagement in specific activities, generate relationships, uncover a set of points that can be deep within the problem and identify those that have similarities. Also, commitment can encourage connecting with appropriate experience advisors, understanding the nature of specific similarities, developing a stance of varieties within the economy, your incentive to exist, consideration for lead generation and a specialized segment of the market for a particular kind of product or service.
Your company name and logo is in the beginning of the process of brand awareness. The activities you intentionally engage in are also brought together to bring your idea from paper to reality, so the problem you identify to solve for the people you attract, can begin to be recognized from the solutions you bring forth.
Consequently, The Atlanta Small Business Training Consortium, Inc.(ASBTCI), a nonprofit 501 ( c) (3) organization supports small business owners, whose gross receipts are $35,000 or less, and companies having fewer than five employees with management strategies by way of training, special events and sports is hosting The Mandela Market Days Holiday Festival to help in the action of brand awareness for the businesses we attract. Our tax exempt purpose is charitable and educational. Bring your business cards, flyers, products and your passion for your business to the festival with a consistent and constructive attitude for growth. This is our type of "Guerilla Marketing."
History of Outdoor Markets In America
According to the Outdoor Industry Association, in America, “1887 marked a point at which the “outdoors” in the U.S. became linked to preservation, recreation and goods that could be turned into money. (https://outdoorindustry.org/article/complete-history-outdoor-industry-abridged/).” In 2018, the outdoor industry was responsible for 2% of gross domestic products (GDP) and yearly shopper payments of $887 billion dollars and 7.6 million jobs.
Nonetheless in the past, outdoor markets were “centers of commerce.” Some gathering places were in rural America where a farmer could sell their main harvest, create other products from the main harvest to sell such as jellies from apples, and could buy other products that were not made at home. Another stream of trading was in the sale of grain, which was used to pay rent for those individuals, who rented their places to live. One other trading stream was in merchant to merchant transactions, which resulted from worldwide exchange. In early times, Phoenicians and Arabs were the merchant travelers (https://www.britannica.com/topic/market/The-historical-development-of-markets.)
As a native of Chicago Il, I became familiar with the Maxwell Street Market, an outdoor market that met the needs of community residents and was fun to attend. (https://en.wikipedia.org/wiki/Maxwell_Street.)
The Original Maxwell Street Market was an impromptu ghetto market established in the late 19th century by newly arrived
Jewish residents from Eastern Europe. A Sunday-only affair, it was a precursor to the flea market scene in Chicago. The
market was officially recognized by the city in 1912. By the time of its demise (1994) it occupied approximately nine square
blocks which was centered at Maxwell and Halsted Streets and stretched from Roosevelt Road to 16th Street. Although
there were many fine stationary department stores located in the area, the most notable feature was its open-air
market. There one could buy almost anything, new or secondhand, legal and illegal, even though the old Chicago Police
Academy on O'Brien Street was adjacent to it.[4]
Beginning in the 1880s, Eastern European Jews became the dominant ethnic group in the neighborhood, which remained
predominantly Jewish until the 1920s. This was the heyday of the open-air pushcart market the neighborhood is famous
for. After 1920, most of the residents were African Americans who came North in the Great Migration (African
American), although most businesses continued to be Jewish-owned. In the 1980s and 1990s, the neighborhood and
market became predominantly Mexican-American. Most of the older Jewish merchant families had by then moved to the
suburbs. During the period when it was predominantly African American, and especially in the decades after World War
II, the area became famous for its street musicians, mostly playing the blues, but also gospel and other styles.
Finally, outdoor markets maintain culture, are a place for the pastime to the present and are good for business. GDP average is an evaluation on the additional importance formed when goods and services are produced locally. The evaluation helps to show the income earned from the local creation of products and services and the money spent on the outcome, which does not include imported products. GDP shows money-making goings-on. Outdoor markets are gathering places for local trading. They are the necessity for neighborhood business. The Maxwell Street Market Place was an example of a good local market and can be used as a model for today’s business, while we manage COVID19 in business activity (https://data.oecd.org/gdp/gross-domestic-product-gdp.htm.)
Definition of Gross Domestic Product. (2020). https://data.oecd.org/gdp/gross-domestic-product-gdp.htm.
Maxwell Street. (Wikipedia).
Robinson, J.V. The Historical Development of Markets (https://www.britannica.com/topic/market/The-historical-development-of-markets.)
Ross, T. (2018). The Complete History of The Outdoor Industry (Abridged). Outdoor Industry Association. Outdoor Foundation. https://outdoorindustry.org/article/complete-history-outdoor-industry-abridged/
Nonetheless in the past, outdoor markets were “centers of commerce.” Some gathering places were in rural America where a farmer could sell their main harvest, create other products from the main harvest to sell such as jellies from apples, and could buy other products that were not made at home. Another stream of trading was in the sale of grain, which was used to pay rent for those individuals, who rented their places to live. One other trading stream was in merchant to merchant transactions, which resulted from worldwide exchange. In early times, Phoenicians and Arabs were the merchant travelers (https://www.britannica.com/topic/market/The-historical-development-of-markets.)
As a native of Chicago Il, I became familiar with the Maxwell Street Market, an outdoor market that met the needs of community residents and was fun to attend. (https://en.wikipedia.org/wiki/Maxwell_Street.)
The Original Maxwell Street Market was an impromptu ghetto market established in the late 19th century by newly arrived
Jewish residents from Eastern Europe. A Sunday-only affair, it was a precursor to the flea market scene in Chicago. The
market was officially recognized by the city in 1912. By the time of its demise (1994) it occupied approximately nine square
blocks which was centered at Maxwell and Halsted Streets and stretched from Roosevelt Road to 16th Street. Although
there were many fine stationary department stores located in the area, the most notable feature was its open-air
market. There one could buy almost anything, new or secondhand, legal and illegal, even though the old Chicago Police
Academy on O'Brien Street was adjacent to it.[4]
Beginning in the 1880s, Eastern European Jews became the dominant ethnic group in the neighborhood, which remained
predominantly Jewish until the 1920s. This was the heyday of the open-air pushcart market the neighborhood is famous
for. After 1920, most of the residents were African Americans who came North in the Great Migration (African
American), although most businesses continued to be Jewish-owned. In the 1980s and 1990s, the neighborhood and
market became predominantly Mexican-American. Most of the older Jewish merchant families had by then moved to the
suburbs. During the period when it was predominantly African American, and especially in the decades after World War
II, the area became famous for its street musicians, mostly playing the blues, but also gospel and other styles.
Finally, outdoor markets maintain culture, are a place for the pastime to the present and are good for business. GDP average is an evaluation on the additional importance formed when goods and services are produced locally. The evaluation helps to show the income earned from the local creation of products and services and the money spent on the outcome, which does not include imported products. GDP shows money-making goings-on. Outdoor markets are gathering places for local trading. They are the necessity for neighborhood business. The Maxwell Street Market Place was an example of a good local market and can be used as a model for today’s business, while we manage COVID19 in business activity (https://data.oecd.org/gdp/gross-domestic-product-gdp.htm.)
Definition of Gross Domestic Product. (2020). https://data.oecd.org/gdp/gross-domestic-product-gdp.htm.
Maxwell Street. (Wikipedia).
Robinson, J.V. The Historical Development of Markets (https://www.britannica.com/topic/market/The-historical-development-of-markets.)
Ross, T. (2018). The Complete History of The Outdoor Industry (Abridged). Outdoor Industry Association. Outdoor Foundation. https://outdoorindustry.org/article/complete-history-outdoor-industry-abridged/
galleries.apps.chicagotribune.comRemembering Maxwell Street
In the shadow of the Loop's skyscrapers, there once was an open-air bazaar with sights, sounds and smells that seemed magically transported across time and space from some Old World village. The Maxwell Street market -- its principal thoroughfare was just south of Roosevelt Road on either side of Halsted Street -- was the ancestor of today's suburban flea markets. "There is the sharp odor of garlic, sizzling redhots, spoiling fruit, aging cheese, and the strong suspect smell of pickled fish," the Trib's Lloyd Wendt wrote. "Everything blends like the dazzling excitement of a merry-go-round (https://www.pinterest.com/pin/366902700869465700/)."
In the shadow of the Loop's skyscrapers, there once was an open-air bazaar with sights, sounds and smells that seemed magically transported across time and space from some Old World village. The Maxwell Street market -- its principal thoroughfare was just south of Roosevelt Road on either side of Halsted Street -- was the ancestor of today's suburban flea markets. "There is the sharp odor of garlic, sizzling redhots, spoiling fruit, aging cheese, and the strong suspect smell of pickled fish," the Trib's Lloyd Wendt wrote. "Everything blends like the dazzling excitement of a merry-go-round (https://www.pinterest.com/pin/366902700869465700/)."
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Here is a list of vendors that have worked with the market. We hope you will support these businesses, frequently. Send them an email and find out where they are. More vendors will be added soon.
1. Sharket Sumareh ssumareh@capitalvacations.com 2. Kenya Shay info@dearlybelovit.com 3. Tabitha Obienu abidecandleco@gmail.com 3. Manijah Welcome manijahw@aol.com 4. Neshanta Evans Yukniqueballoondecor@yahoo.com 5. Valeria Railey vdrailey54@gmail.com 6. Camal Rashada carashada@yahoo.com 7. Rejoice Dabalah dablahre@hotmail.com 8. Pamela Cathey Pamelacathey@aim.com 9. Michelle Nard Nardmic@yahoo.com 10. Tyrone Baxter tyronebaxter27@yahoo.com 11. Tiffany Bonner eadynhouse@gmail.com 12. Nykea Williams jontesuniqueboutique@yahoo.com 13. Belinda McNeal mcnealbelinda@yahoo.com 14. Kimberly Branch beadedbliss@att.net 15. Assaf Gleizner isreallyhummus@gmail.com 16. Norsha Harwell contact@pureneedshop.com 17. Tiffanny Robinson lapechebooks@gmail.com 18. Beth Mbuythe bmarym@yahoo.com 19. Ethan Williams ethanwilliamsladiga@gmail.com 20, Monique Tyler powersource54@gmail.com 21. Bre Perry bremorningstar@ymail.com 22. Ahsan Sheiikh ahsan.sheikh21@gmail.com 23. Nikie Fox nfox@amanaacademy.org 24. Bryanna Delegado bryannadelgado7@gmail.com 25. Alicia Kot alicia@straycatstrutatl.com 26. Denise Moten denisewmoten@gmail.com 27. Charmara Alexander chamarra93@gmail.com 28. Sherriva Mooren umenclature.tea.candles@gmail.com 29. Allryia McBride allysboutique.creations@gmail.com 30. Aya Nelson afairygoodlife@gmail.com 31. Kerry Winchell gotthebestlife@gmail.com 32. Lashaundra Reese Sandis1scrubs@gmail.com 33. Jaynine Taylor Cakesrus1@hotmail.com 34. Tamara Spencer customerservice@pookaluv.com 35. Jazmyn Akins GldnChldBeauty@gmail.com 36. Akeem Reid support@seamosseveryting.com 37. Jalisa Brown craftydesignsbyjalisa@gmail.com 38. Aryn Carter arynslemonytreats@gmail.com 39. Charlene Ford melanatedvegan20@gmail.com 40. Abdull Ahler arabianimports@yahoo.com 41. Ali Fall ibfall2008@gmail.com 42. Lateef Pyles thedoktersofficebarbershop2@gmail.co 43. Byron Amos amos4atlanta@byronamos.comoo.com 44. Trenace C. Pyles TC Pyles Consulting and Financial Services 45. Makeda Johnson Makeda.Johnson@gmail.com 46. Abdul Ahler arabianimports@yahoo.com 47. Ali Fall ibfall2008@gmail.com 48. Essence Moon officialessencemoon@gmail.com 49. Massa Cherif tirabuena20@gmail.com 50. Nathan Montgomery sandgbbq@gmail.com 51. Lizbeth Perez carmenpcox@yahoo.com 52. Marquisha Baker msefas27@gmail.com 53. Delano Hill dalanohill@purposepatch.com 54. Latasha Foster lvfoster01@gmail.com 55. Aryanna Booker bookeraryana6@gmail.com 56. Rosario Hernandez westsidegrowersatl@gmail.com Managing Consumer Challenges With Innovative Technology
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Our Partnerships.
Privacy Policy: ASBTCI is not in the business of selling customer information to anyone or any company. We use your email information to send you promotional material, such as product discounts, event dates or newsletters we publish.
Nelson Mandela pledged to liberate all his people from the continuing bondage of poverty, deprivation, suffering, gender and other discrimination.
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We are looking for vendors to sell these items at the festival. So, don't be shy!
- Antiques - Appliances (Home & Commercial) - Baked Goods - Bakeware/ Cookware/ Glassware - Bedding/ Sheet sets - Car Decals/ Bumper Stickers - Clothes (New & Used) - Clubwear - Collectables - Computers (Desktops & Laptops) - Crystals, Jems, Rocks - Dollar Store Items - Electronics & Accessories - HPP/ Farmers Market - Flags - Fun Foods - Furniture (New, Handmade & Shabby Chic) - Games (Board & Video) - Glassware (Crystal) - Grocery Items - Hardware - Handmade Art & Crafts - Heavily Discounted Store Returns - Home Decor - Household Goods (New & Used) - Lemonade Stand - Licensed Pet Vendors - Locksmith - Mattresses (New & Gently Used) - Mexican Food Truck - Military - Movies (Blu-Ray, DVD and VHS) - Music - Plants & Potting Soil - Sporting Goods - G & A Tire Shop - Tools & Tool Handles (New & Used) - Toys (Collectable, New & Used) - Jewelry - AND MUCH MORE!
- Antiques - Appliances (Home & Commercial) - Baked Goods - Bakeware/ Cookware/ Glassware - Bedding/ Sheet sets - Car Decals/ Bumper Stickers - Clothes (New & Used) - Clubwear - Collectables - Computers (Desktops & Laptops) - Crystals, Jems, Rocks - Dollar Store Items - Electronics & Accessories - HPP/ Farmers Market - Flags - Fun Foods - Furniture (New, Handmade & Shabby Chic) - Games (Board & Video) - Glassware (Crystal) - Grocery Items - Hardware - Handmade Art & Crafts - Heavily Discounted Store Returns - Home Decor - Household Goods (New & Used) - Lemonade Stand - Licensed Pet Vendors - Locksmith - Mattresses (New & Gently Used) - Mexican Food Truck - Military - Movies (Blu-Ray, DVD and VHS) - Music - Plants & Potting Soil - Sporting Goods - G & A Tire Shop - Tools & Tool Handles (New & Used) - Toys (Collectable, New & Used) - Jewelry - AND MUCH MORE!
Sports
Our mentorship program is providing skills development Guidance on Self-Identity and activities in entrepreneurship Experiences
Our mentorship program is providing skills development Guidance on Self-Identity and activities in entrepreneurship Experiences
Looking for businesses to sponsor children in the Youth programs, Hoopz U Mentorship and Herndon's Choice Pre-Apprenticeship Barber Mentor Project and West Atlanta Sports Teams.
Do you need to advertise your business?
Ask us about our low cost advertising opportunities.
Do you need to advertise your business?
Ask us about our low cost advertising opportunities.
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Systematically Establishing Facts to Gain
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Hoopz U Mentorship
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Each one of the tabs on our menu, are programs our nonprofit volunteers have worked on, over the years.
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African culture understands the tree of life and acknowledges the Baobob tree, as such. Perhaps, as Black Americans we can acknowledge any tree we use for the holidays, as our tree of life and our spirit for life and families. It is time to change the narrative.
https://www.culturalsurvival.org/publications/cultural-survival-quarterly/tree-life
https://www.culturalsurvival.org/publications/cultural-survival-quarterly/tree-life
